Operating module 05
Commerce Intelligence
The layer that decides what to do next — monitoring the account for signals, diagnosing what is behind them, and turning that into a ranked set of actions with an owner against each.
Amazon Seller Central · Amazon Vendor Central · Flipkart · Meesho · Myntra · Quick Commerce
Beat 01 · The problem
Reporting tells you what happened. It rarely tells you what to do
- Dashboards multiply while the number of decisions taken stays the same
- A metric moves and nobody can explain which of six causes did it
- Recommendations arrive as a list with no priority and no owner
- The same problem is rediscovered every quarter because nothing was logged
- Reports arrive monthly, but the decisions needed to be made weekly
The expensive failure in marketplace operations is not a bad decision. It is a correct decision made four weeks after it mattered.
Beat 02 · Scope
What Praxintel operates
- Sales, margin and marketplace performance reportingNext-Best Decisions
- KPI definition and tracking against agreed targetsNext-Best Decisions
- Catalogue health diagnosticsCatalogue
- Advertising efficiency analysisMargin Intelligence
- Inventory and demand signal monitoringOperations
- Anomaly detection across sales, spend and rankNext-Best Decisions
- Ranked next-best-action recommendationsNext-Best Decisions
- Action logging with outcome verificationDelivery Governance
- Competitive and category share-of-voice analysisNext-Best Decisions
- Marketplace and product expansion analysisNext-Best Decisions
- Executive business reviewsDelivery Governance
Outside this scope
- Building or licensing you a standalone BI platform
- Data engineering work on systems outside the marketplace estate
- Forecasts presented as commitments — models inform decisions, they do not guarantee outcomes
Beat 03 · Execution
The operating cycle
Monitor
Sales, margin, spend, rank, inventory and account health are tracked continuously against expected ranges, so a deviation surfaces as a signal rather than as a surprise in next month's report.
- Owner
- Commerce Analyst
- Cadence
- Continuous
Diagnose
A signal is traced to a cause before anything is recommended. A conversion drop caused by a suppressed image and one caused by a competitor price change need entirely different responses.
- Owner
- Commerce Analyst
- Cadence
- On signal
Recommend and execute
Each diagnosis produces a specific action with an owner, an expected effect and a decision on whether it needs your approval. The specialist teams then execute it.
- Owner
- Account Lead
- Cadence
- Weekly, and on signal
Verify and measure
After execution, the metric that triggered the signal is re-checked. Actions that did not produce the expected effect are recorded as such — which is the only way the next recommendation is better than the last.
- Owner
- Commerce Analyst with QA
- Cadence
- Post-action, then monthly
Governed by Next-Best Decisions · Delivery Governance · Margin Intelligence
Beat 04 · Visibility
What you get to look at
- Open signals with severity, diagnosis and recommended action
- Decision log — what was recommended, what was done, and what it did
- Performance trend across the KPIs you agreed at the start
- Growth opportunities ranked by expected effect and effort
- Command Center views
- Executive · Decisions · Growth
- Cadence
- Live signals, weekly pulse, monthly business review
Beat 05 · Measurement
What gets measured
- Signal-to-action time
- Elapsed time between a signal being raised and the corresponding action being executed.
- Reported in Command Center
- Recommendation accuracy
- Share of executed recommendations that produced the expected effect on verification. Tracked openly, including when it is unflattering.
- Reported in Quarterly Strategy Review
- KPI attainment
- Performance against the specific targets agreed at engagement design, not a generic scorecard.
- Reported in Monthly Business Review
- Open opportunity value
- Identified but unexecuted growth actions, with the reason each is still waiting.
- Reported in Monthly Business Review
Channels covered
- Amazon Seller Central
- Amazon Vendor Central
- Flipkart
- Meesho
- Myntra
- Quick Commerce
Beat 06 · What happens next
See the decisions your data is already pointing at
We run your account through the same diagnostic pass we use weekly, and return the ranked list of actions it produces — with the reasoning behind each, so you can judge the thinking rather than trust the output.
Ready to see whatyour marketplace operation is really doing?
Start with a marketplace audit. We review catalogue health, advertising efficiency, account health and operational gaps, then walk you through what we found — whether or not you work with us.