Client visibility
The Command Center.See what is actually being done.
Most marketplace relationships are opaque by default. You find out what your partner did when the monthly report arrives, and the report contains the metrics that happened to move in the right direction. The Command Center is the opposite arrangement.
Illustrative interface. The views below show the reporting structure Praxintel operates against, populated with representative sample data. They are not a client account and the figures are not results.
What you can see
Ten views into your own operation
These are the areas Praxintel reports against. Where the interface below is illustrative, the reporting structure itself is what we operate to today.
Account health
Current standing, open policy issues, and what is being done about each.
Catalogue health
Suppressions, attribute errors and listing defects, with the open list behind the score.
Open issues
Everything currently unresolved, with an age and an owner against it.
Work completed
What was done in the period, by whom, with proof-of-work evidence attached.
Work in progress
What is being worked on right now and what it is waiting on.
Performance trends
Sales, margin, spend and rank over time rather than as a snapshot.
Recommendations
The ranked next actions, with the reasoning and expected effect behind each.
Actions taken
The decision log — what was recommended, what was executed, and what it produced.
Important changes
Marketplace policy changes, fee changes and competitive movement that affect you.
Opportunities
Identified growth actions not yet executed, and the reason each is waiting.
See Everything.
Miss Nothing.
GLASS gives you a live view of your marketplace operation — work, money, goals, risks, ownership and outcomes.
Organic vs Paid Sales Distribution
FBA Inventory Stock Health
Your marketplace data should tell you
What To Do Next.
Praxintel’s decision layer continuously analyses marketplace signals, financial data, workflow status, goals and operational evidence to surface the next-best action.
Stockout projected inside reorder lead time
Sales velocity has risen against a fixed inbound schedule. Projected cover falls below the supplier lead time before the next shipment lands.
Bring forward a partial air-freight batch, or throttle advertising bids on this SKU to stretch cover until the ocean shipment arrives.
Advertising cost rising faster than unit sales
Spend has grown materially over the last seven days while unit sales moved only slightly. Contribution margin on the affected SKUs is falling.
Negate the non-converting terms and reset broad match bid multipliers to their prior baseline.
High traffic, below-benchmark conversion
Detail page sessions rank in the top of the category, but unit conversion sits well below the account's own benchmark.
Rebuild the image stack and A+ modules, then run a content experiment to confirm the change before rolling it wider.
Policy notice received on an active listing
A performance notification has been received relating to product documentation on a listed item.
Collect current documentation from the supplier, prepare the response with evidence, and submit within the response window.
Organic position improving on a priority term
Organic rank on a tracked high-volume search term has climbed steadily over the past fortnight.
Support the position with a short exact-match bid increase to consolidate placement while it stabilises.
The COMMAND Framework™
Seven pillars.Every workflow belongs to one.
The framework is how the work is organised: what gets monitored, what gets optimised, what the system detects, and what a specialist actually does about it.
Catalogue
Listings, SEO, content, variations, A+ and catalogue health.
- Monitored
- Listing suppressions and title truncations · Parent-child variation breaks · Backend search-term index status · Brand Registry and Buy Box ownership
- Optimised
- Bullet points and descriptions written to convert · Keyword-to-field indexing matrices · A+ Content and Brand Store modules · Image stack and lifestyle graphics
- Detected
- Target search terms the listing is not indexed for · Unexpected title changes and listing hijacks · Image and content changes that coincide with conversion shifts
- Executed by specialists
- Flat-file submission and error resolution · Brand Registry case escalation · Graphic production and upload
Catalogue accuracy and discoverability held as the SKU count grows.
Operations
Orders, inventory, fulfilment, cases, workflows and cadence.
- Monitored
- Inventory age and storage limits · Stranded and unfulfillable units · Case ageing and response windows · Inbound shipment receiving discrepancies
- Optimised
- Reorder points and safety stock levels · Inventory distribution planning · Case log tracking and escalation paths · Removal and disposal order management
- Detected
- Stockout risk inside the reorder lead-time window · Fee tier misclassification from dimension errors · Cases that have stalled and need escalation
- Executed by specialists
- Reorder recommendations and purchase order preparation · Marketplace case handling and escalation calls · Removal orders for aged inventory
Availability and case throughput managed to a schedule rather than reactively.
Marketplace Growth
Advertising, promotions, rankings, conversion and launches.
- Monitored
- Sponsored Products, Brands and Display performance · Organic versus paid rank position · Share of voice on priority search terms · Promotion click-through and redemption
- Optimised
- Bid management and placement modifiers · Search-term harvesting into exact match · Negative keyword isolation · Deals, coupons and promotional calendar
- Detected
- Spend accumulating on non-converting query terms · Campaigns competing against each other for the same term · Placement bid multipliers worth adjusting
- Executed by specialists
- Campaign architecture and restructuring · Ad creative selection and headline copy · Promotion setup and deal submission
Advertising decisions made against margin, with the organic effect tracked.
Margin Intelligence
Revenue, fees, ad spend, refunds, cost and contribution margin.
- Monitored
- SKU-level contribution margin · Referral and fulfilment fee ratios · Refund rates and return reason codes · Advertising as a share of net revenue
- Optimised
- Pricing strategy and discount floors · Packaging changes that move fee tier · Listing copy on high-return SKUs · Reimbursement claim collection
- Detected
- Margin compression following advertising changes · Fee overcharges from measurement errors · Refund spikes traceable to specific batches
- Executed by specialists
- Historical fee overcharge audits · Reconciliation reporting for client review · Bundle construction to lift average order value
Unit economics visible at SKU level, before decisions are taken on them.
Account Health
Compliance, violations, suppressions, complaints and risk.
- Monitored
- Account health rating and its components · IP infringement claims and counter-notices · Product safety and authenticity complaints · Order defect and late shipment rates
- Optimised
- Response procedures for policy warnings · Compliance document repository · Feedback review and removal requests · Preventative policy audit checklists
- Detected
- Early warning signals in customer messages · Policy notifications on arrival · Listings at risk of deactivation
- Executed by specialists
- Plan of Action drafting and submission · Supplier invoice and compliance verification · Direct contact with marketplace account health teams
Policy exposure surfaced early and answered with evidence. Marketplace decisions remain the marketplace's.
Next-Best Decisions
Recommendations, priorities, forecasts and corrective actions.
- Monitored
- Sales velocity shifts across channels · Competitor price and stock movement · Seasonality and search volume trends · Workflow bottleneck indicators
- Optimised
- Priority ranking of operational work · Sequencing across specialist teams · Demand forecasting models · Budget reallocation recommendations
- Detected
- The action with the highest expected margin effect · Timing windows for content and pricing changes · Competitive pressure building on priority SKUs
- Executed by specialists
- Strategy alignment review with your leadership · Resource allocation against agreed priorities · Weekly execution plan and approvals
A ranked, reasoned set of actions each week instead of a report.
Delivery Governance
Ownership, deadlines, evidence, approvals and accountability.
- Monitored
- Task completion against agreed response times · First-time-right execution quality · Pending client approvals and blockers · Partner performance against scope
- Optimised
- Command Center workflow tracking · Quality assurance checklists on every workflow · Proof-of-work evidence against completed tasks · Weekly execution pulse reporting
- Detected
- Tasks that have stalled against their window · Gaps between requested and delivered work · Approvals waiting on your side
- Executed by specialists
- Account lead verification of specialist output · Weekly status call facilitation · Performance review and escalation
Every workflow has a named owner, a status and evidence behind it.
Want to see thisrunning against your own account?
A marketplace audit produces the first version of these views using your real data — account health, catalogue defects, advertising efficiency and margin. You keep the findings either way.